Richmond International Raceway Selects St. John & Partners and PCG SportsDesk Media as New Agencies of Record
Dec 13, 2016
Richmond International Raceway (RIR) announces it has named St. John & Partners (SJ&P) and PCG SportsDesk Media (PCG SportsDesk) as its two new agencies of record. SJ&P was selected as the creative and media buying agency of record and PCG SportsDesk will be the digital media agency of record. RIR also announces a partnership with the Richmond, VA-based Alliance Group and Madison+Main on a long-term branding project.