After joining Richmond Raceway in June 2002, Louis took on the role of Director of Complex Sales and managed all sales and marketing efforts for the Complex during non-race event weekends. In 2007, Louis assumed the position as Director of Business Development and in 2014 joined the senior management team as Senior Director of Business Development at Richmond. Louis oversees the Raceway and Complex sales teams and works with Consumer Marketing on creating unique ideas to market race tickets to loyal race fans. Louis also sells and manages major account sponsorships and race entitlements. A sample of his client list includes Toyota, Miller Lite, Kroger, VA Lottery, Drive Smart VA, Smithfield, Veteran Affairs and VA 529 College Savings.
Louis and his wife, Julie, have daughter, Olivia. Louis and his family live in western Henrico County.