Vice President of Marketing & Communications

Michael Waddell was named Vice President for Marketing and Communication in July 2016. In his role at Richmond, he has daily oversight over five departments: Consumer Marketing, Ticket Sales, Guest Services, Communications, and Creative Services.

The opportunity to work in NASCAR builds on the Newton, North Carolina native’s affinity for the sport, dating back to the 1970’s when he first attended races at Hickory Motor Speedway. Waddell’s first job was in middle school with the local radio station, WNNC-AM, where he made tape copies of the weekly racing program, Ned Jarrett’s World of Racing, and shipped them across the country. 

Prior to joining the Richmond family, Waddell worked for 25 years in college athletics, including three years as the Director of Athletics at Towson University. Under Waddell’s leadership six new head coaches were hired at Towson, three of which have earned CAA Coach of the Year honors. The Tigers also captured 12 CAA Championships under his leadership, including a program-high seven league crowns during the 2012-13 academic year.

Waddell has also held Executive Leadership positions directing the Athletics External Operations at the University of Arkansas, University of Illinois, University of Cincinnati and the University of Akron.

Waddell began his career in collegiate athletics in 1991 as a radio/television broadcaster with the Tar Heel Sports Network at the University of North Carolina before moving up the play-by-play ranks at the University of Virginia, Appalachian State University, and the U.S. Military Academy. During his time at the University of Akron he also served as the Zips’ television Executive Producer and play-by-play announcer on football and basketball broadcasts with Time Warner Cable, ESPN Regional, and FOX Sports Ohio.

A 1991 graduate of Guilford College in Greensboro, NC where he was a Fighting Quakers’ football letterman, a Senator in Student Government, and the student-athlete representative on the Faculty Athletic Committee. Waddell later earned his master’s degree in Sport Administration at Ohio University in 2010.