M&M’S & Kyle Busch Say “Thank You Fans” During the Inaugural Fan Appreciation Weekend

The M&M’s® Brand, Kyle Busch to Carry Special “thanks fans” Message on No.18 TV Panel

MARS Frontstretch

The M&M’S ® Brand and 2015 NASCAR Sprint Cup Series Champion Kyle Busch are saying thanks in a big way during the Inaugural Fan Appreciation Weekend at Richmond International Raceway.

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The M&M’S ® Brand and 2015 NASCAR Sprint Cup Series Champion Kyle Busch are saying thanks in a big way during the Inaugural Fan Appreciation Weekend at Richmond International Raceway.

Fans across the country will see the “thanks fans” message on the TV Panel of the championship winning M&M’S No. 18 Toyota Camry of Kyle Busch during the Federated Auto Parts 400 on Saturday, September 10 at RIR.

 “NASCAR fans are some of the most passionate fans in sports,” said Busch. “In particular, the fans at Richmond create a great atmosphere for night racing every fall. So, big thanks to M&M’S and Richmond International Raceway for finding another way to remind NASCAR fans how much we appreciate them by riding along on our No. 18 M&M’S 75th Anniversary Camry there in September.”

But, that’s not the only “thanks fans” message the fans will see from the No.18. The M&M’S ® Brand will also place a “thanks fans” banner along the pit wall of the No. 18 pit stall, allowing the entire crew to join in showing their appreciation for the fans.

The reigning Sprint Cup Series champion is no stranger to showing appreciation for his fans. Earlier this year, Busch surprised a fan while in traffic leaving Martinsville Speedway, which was captured on video as he signed her hat, and at Watkins Glen he signed a No. 18 decal on the side of one lucky couples’ RV.

M&M’S was one of the first partners to join the celebration when RIR announced the Inaugural Fan Appreciation Weekend in early July. To help celebrate their 75th Anniversary, they’re rolling out the red carpet and giving fans a VIP welcome at the RIR Frontstretch gate on Saturday.

Guests will be able to walk the M&M’S Red Carpet at the Frontstretch Gate where Busch, M&M’S characters, a giant birthday cake, M&M’S® Crispy and SNICKERS® Crisper samples will all be on deck to say thank you to the fans as they enter the grandstands.

For more information and updates on what’s happening during Fan Appreciation Weekend, visit rir.com/FanAppreciation. Or, check out rir.com/FANPRIZES for your chance to win unique experiences, memorabilia, and more.

Don’t forget tickets are on sale now for the return of night racing at RIR with the Who’s Your Driver Weekend featuring the Virginia529 College Savings 250 NASCAR XFINITY Series race Friday night, September 9th, and the Federated Auto Parts 400 NASCAR Sprint Cup Series race Saturday, September 10th.  Join us as we celebrate you the fans during Fan Appreciation Weekend. Click here to get your tickets now, or call the ticket office at 866-455-RACE.

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