Richmond Raceway Senior Director of Business Development Louis Gilmore announced Michael Evranian as the new Director of Business Development. Evranian brings his extensive experience working in the motorsports industry to America’s Premier Short Track. Richmond is a return to his home track as his father was the Assistant Fair Manager for the State Fair of Virginia when the track was Richmond Fairgrounds Raceway.
Evranian joins Richmond after a successful tenure with Pocono Raceway in Long Pond, Pa., where he was the Senior Director, Partnership Sales. During his time at Pocono, he created and managed the in-house sales department. He also established event entitlement sponsorships and management of contracted partnerships for national weekend events hosted at the track including the Monster Energy NASCAR Cup Series and Verizon IndyCar Series events.
“Michael has a proven track record of success within the motorsports industry, so we’re glad to welcome him back home to Richmond,” said Senior Director of Business Development Louis Gilmore. “His broad knowledge of the industry will provide first class support to our current partners, and form productive relationships with new businesses.”
At Richmond, Evranian will be responsible for securing new corporate sales partnerships for the track and managing existing partnerships. He will be an integral part of supporting Richmond Raceway Reimagined, the $30 million infield redevelopment project by International Speedway Corporation, that is currently under construction. Additionally, he will assist in moving the corporate sales department forward as the track begins preparations for the 2018 season.
“With years of experience in the motorsports industry on both the track and team side, Michael will be a tremendous asset to Richmond,” said Richmond President Dennis Bickmeier. “We look forward to having him join our Richmond team as we prepare for the 2018 season.”
Prior to Pocono, Evranian was the Manager of National Sales at Richard Petty Motorsports in Charlotte, N.C. In his role, he was responsible for securing national race team and technical partnerships for the No. 9 and No. 43 race cars. The iconic No. 43 driven by Richard Petty still holds the Richmond track record for victories at 13.
Evranian’s additional experience in the motorsports industry includes being the Manager of Business Development at Watkins Glen International and Mid-Ohio Sports Car Course. He began his career with International Speedway Corporation as an Account Executive at California Speedway, which is now known as Auto Club Speedway in Fontana, Calif.
A native of Richmond, Va., Evranian received his Bachelor of Science in Communications from Ohio University in Athens, Ohio. He is a long-time supporter of the Boy Scouts of America as he became an Eagle Scout in his youth.
Richmond Raceway is the home for NASCAR racing “under the lights” in 2018. NASCAR returns to the Capital of the Commonwealth for the Toyota spring race weekend on April 20-21, 2018. The action starts with the ToyotaCare 250 NASCAR XFINITY Series Dash4Cash race on Friday, April 20. Kids 12 and younger are free in general admission seating areas for all NASCAR XFINITY Series races. Richmond’s spring weekend continues with the fan-friendly Track Takeover driven by AAA, followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race back “under the lights” at 6:30 p.m. on Saturday, April 21.
Richmond’s fall race weekend, presented by Who’s Your Driver, hosts its first Monster Energy NASCAR Cup Series and NASCAR XFINITY Series Playoff race weekend on September 21-22, 2018. The action begins on Friday, September 21, with the first race of the NASCAR XFINITY Series Playoffs. On Saturday, September 22, Richmond hosts the only Monster Energy Series playoff race “under the lights” with the Federated Auto Parts 400 at 7:30 p.m.
Over the fall race weekend, Richmond Raceway Reimagined will open with a new modernized infield offering a variety of enhanced fan experiences and amenities. Race fans will be able to get closer than ever to NASCAR’s best with new Monster Energy Series garages and a fan viewing walkway providing full immersion into the sport. Fans can purchase tickets to be in the new infield and become a part of history by calling 866-455-7223 or visiting the Richmond Ticket Office. To learn more about Richmond Raceway Reimagined, visit richmondracewayreimagined.com.
2018 RICHMOND NATION season ticket renewals have been extended to November 9 for fans to hold their same tickets for next season for only $10. Regular season tickets for Richmond’s 2018 NASCAR season go on sale December 1. To learn more, visit us in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.