Design of Richmond Raceway’s State of the Art Racing Simulator Unveiled
Richmond Raceway recently introduced its new interactive two-seat, in-car driving simulator. The new attraction will allow fans to get behind the wheel to drive Richmond’s famed ¾-mile D-shaped oval and 79 other tracks including some select Racing Virginia tracks. Today, the track unveils the design concept fans will see on the car at select outbound events in 2018. The state of the art racing simulator showcases a design that ties Richmond’s history and future.
The car design is a nod to Richmond’s past with inspiration from the new branding of the track. The simulator sports a No. 46, which represents 1946 the year the track was built and held its first race. The color scheme of red, black, and white incorporates the new Richmond brand identity.
“Getting behind the wheel of a race car is something all NASCAR fans wish they could do, so we are now giving them the chance with the Richmond Raceway Simulator,” said Richmond President Dennis Bickmeier. “The design of the car represents the track’s history as well as our new brand introduced last year. The interactive simulator will add a new level of experience to our outbound events. I look forward to its debut at the NASCAR Hall of Fame on NASCAR Fan Appreciation Day.”
The new simulators are housed in a race car that was driven competitively by Racing Virginia motorsports athlete, Eric McClure. Richmond purchased the race car in the summer of 2017, and completely renovated it over the last six months. The Richmond Simulator now features a 2018 Monster Energy NASCAR Cup Series Toyota Camry front and back end.
The Richmond Simulator is powered by iRacing, the world’s premier motorsports racing simulation platform, allowing fans the chance to race the famed ¾-mile D-shaped oval at Richmond along with 79 other tracks using more than 230 different configurations. Some of the highlighted venues include Racing Virginia tracks such as Martinsville Speedway, Virginia International Raceway, Larry King Law’s Langley Speedway, and South Boston Speedway.
Richmond-based Sim Seats designed and installed the new hardware for the simulators. Since 2009, Sim Seats has been designing and fabricating the best driving simulators, triple monitor mounts, sim racing accessories, and complete turn-key iRacing ready packages. To learn more, visit Sim-Seats.com.
The new Richmond Simulator will make its debut at the NASCAR Hall of Fame for NASCAR Fan Appreciation Day in Charlotte, N.C. on January 20. The simulator will be featured along with autograph sessions with drivers from all three NASCAR national series, plus Hall of Fame inductees and drivers in the NASCAR Next youth initiative. To learn more about NASCAR Fan Appreciation Day, visit NASCARHall.com.
The simulator will be in use for the first time in the Commonwealth at the inaugural Season Launch Spectacular on Friday, January 26 at the Richmond Raceway Complex’s Old Dominion Building. The Season Launch Spectacular will include fan photo opportunities with the Monster Energy NASCAR Cup, meet and greet with 2018 Team Racing Virginia athletes, NASCAR Heat 2 Tournament, tailgate games with exclusive prizes, and much more. To learn more about the Season Launch Spectacular, visit richmondraceway.com.
The new simulator is one tier of Richmond’s new eSports program, Richmond Raceway eSports. In addition to the iRacing simulator, Richmond has developed an online racing league with 704Games and their NASCAR Heat 2 racing game on XBOX One and PlayStation 4. The virtual season will run the course of the NASCAR schedule and include weekly competitions and race weekend events. For more information on Richmond Raceway eSports, visit richmondraceway.com/esports.
Stay connected to richmondraceway.com and our social channels on Facebook, Instagram, Twitter, Snapchat and YouTube for more information on our 2018 Richmond Raceway eSports program and outbound events schedule.
Richmond Raceway 2018 NASCAR Season
The Toyota Spring Race Weekend at Richmond Raceway returns “under the lights” in 2018, and a week earlier in the NASCAR schedule on April 20-21, 2018. The action starts with the ToyotaCare 250 NASCAR Xfinity Series Dash4Cash race on Friday, April 20 at 7:00 p.m. Kids 12 and younger are free in general admission seating areas for all NASCAR Xfinity Series races. Richmond’s spring weekend continues with the fan-friendly Track Takeover driven by AAA, followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race starting at dusk and ending “under the lights” at 6:30 p.m. on Saturday, April 21.
Richmond’s Fall Race Weekend, presented by Who’s Your Driver, will make history with the grand opening of the Richmond Raceway Reimagined modernized infield along with hosting its first Monster Energy NASCAR Cup Series and NASCAR Xfinity Series Playoff race weekend on September 21-22, 2018. The action begins on Friday, September 21 at 7:30 p.m. with the first race of the NASCAR Xfinity Series Playoffs. On Saturday, September 22, Richmond hosts the only Monster Energy Series playoff race “under the lights” with the Federated Auto Parts 400 at 7:30 p.m.
Richmond Raceway Reimagined will feature a variety of enhanced fan experiences and amenities, allowing race fans to get closer than ever to NASCAR’s best with new Monster Energy Series garages and a fan viewing walkway providing full immersion into the sport. Additional new attractions include multiple entertainment and social engagement areas, an expanded variety of concessions, and an all-new Gatorade Victory Lane, which will provide fans the opportunity to be a part of the post-race celebrations, along with activities before the race, with driver appearances, and other interactive programming. An 80-person club experience with roof access will overlook Gatorade Victory Lane, which will be flanked by two new garage suites with a view into the Monster Energy NASCAR Cup Series garages.
Fans can purchase tickets to be in the new infield and become a part of history by visiting the Richmond Ticket Office, calling 866-455-7223, or going to richmondraceway.com. To learn more about Richmond Raceway Reimagined, visit richmondracewayreimagined.com.
Regular season tickets for the Toyota Spring Race Weekend and Fall Playoff Race Weekend, presented by Who’s Your Driver, are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.
Fans interested in attending both NASCAR weekends at Richmond can upgrade to become a RICHMOND NATION Season Ticket Holder. 2018 membership benefits include invitations to members-only monthly events, a season parking pass, membership card, and the best ticket values for racing at Richmond Raceway. For more information, visit richmondraceway.com/richmondnation.
For a complete listing of events at the Richmond Raceway Complex, go to richmondracewaycomplex.com. Stay connected to Richmond Raceway on Facebook, Instagram, Twitter, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.
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3-Time Cup Champion & Co-Owner of Stewart-Haas Racing