Richmond Raceway (Richmond) and Virginia Credit Union (VACU), a financial cooperative serving more than 265,000 members, have agreed to a multi-year naming rights agreement for the region’s premier outdoor music venue, The Classic Amphitheater. The iconic 6,000 seat amphitheater will be renamed Virginia Credit Union LIVE! with a new brand identity.
Virginia Credit Union LIVE! will continue to bring top musical acts and superior concert experiences to music fans in the Richmond region. The venue has hosted top national recording artists such as Aerosmith, Sting, Jimmy Buffett, Dave Matthews Band, Elvis Costello, Hank Williams, Jr., Florida Georgia Line, Little Big Town, The Lumineers, and Rob Zombie. Virginia Credit Union LIVE! will also continue to host the Radio One Stone Soul Music & Food.
The first concert announced for the year is GRAMMY® award winning Portugal. The Man on Thursday, Sept. 20. The American rock band recently won the Best Pop Duo/Group Performance category for the song “Feel It Still” at the 60th Annual GRAMMY® Awards. Advance tickets will be available for the public on Feb. 9 at 10 a.m. on vaculive.com, axs.com, or The National Box Office at 708 East Broad Street in Richmond, Va.
“With Virginia Credit Union, we are uniting to build the bright future of the venue for new memories to be made with iconic musicians performing at one of the best outdoor concert experiences in the region,” said Richmond President Dennis Bickmeier. “Virginia Credit Union LIVE! will continue the historic legacy of music and entertainment at Richmond Raceway.”
“We are always in search of new opportunities to reach a broad audience,” said Todd Feldman, Virginia Credit Union Senior Vice President and Chief Marketing Officer. “Making more people aware of our name creates opportunity for us to help more people with the goal of strengthening their financial confidence through affordable financial services, low fees and financial education workshops and resources. Virginia Credit Union LIVE! will continue a long tradition at Richmond Raceway of bringing incredible live music to the area. We look forward to celebrating the upcoming concert season as the curtain rises on Virginia Credit Union LIVE! this spring.”
As one of the leading credit unions in the U.S., VACU has grown by putting members’ needs first. VACU is in the business of confidence by giving their account holders the knowledge, support and affordable services they need to make their money go further and reach their goals sooner.
The credit union helps guide members to a greater understanding, so they can take control of their finances and live with confidence. VACU invests in the community by making financial education a priority and providing monetary, in-kind and volunteer support to various organizations. For more information on VACU and its services, visit vacu.org.
The new Virginia Credit Union LIVE! brand identity was developed by Richmond-based Elevation. The colors and angled type were inspired by the VACU logo and convey the energy and excitement visitors will experience at the venue’s live music events. The word LIVE! is emphasized by a bold gradient to give the words a virtual glowing effect, similar to a neon sign. The white lines within the letters hint at the lines of a racetrack, giving a subtle nod to Richmond Raceway.
Virginia Credit Union LIVE! has 6,000 covered seats, six permanent private dressing rooms with restrooms and showers attached to the stage as well as two loading docks. There is a separate hospitality building providing a full menu of food and beverage amenities. The backstage area is completely secured with ample room for parking large vehicles and tour buses.
In 2017, the venue celebrated its 25th anniversary by forging a 10-year booking agreement with AEG Live. The partnership continued the tradition of being the hub for outdoor concerts by bringing some of the best touring artists in the world to the Richmond region.
Richmond Raceway 2018 NASCAR Season
The Toyota Spring Race Weekend returns “under the lights” on April 20-21. The action starts with the ToyotaCare 250 NASCAR Xfinity Series Dash4Cash race on Friday, April 20 at 7:00 p.m. Richmond’s spring weekend continues with the fan-friendly Track Takeover driven by AAA, followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race starting at dusk and ending “under the lights” at 6:30 p.m. on Saturday, April 21.
Richmond’s Fall Race Weekend, presented by Who’s Your Driver, will make history with the grand opening of the Richmond Raceway Reimagined modernized infield along with hosting its first Monster Energy NASCAR Cup Series and NASCAR Xfinity Series Playoff race weekend on Sept. 21-22. The first race of the NASCAR Xfinity Series Playoffs is the Go Bowling 250 on Friday, Sept. 21 at 7:30 p.m. The race also will mark Dale Earnhardt Jr.’s return to competition. On Saturday, Sept. 22, Richmond hosts the only Monster Energy Series playoff race “under the lights” with the Federated Auto Parts 400 at 7:30 p.m.
Richmond Raceway Reimagined, a $30 million infield redevelopment project, will bring new attractions and enhanced amenities for fans to the historic Richmond infield. The completely modernized infield will include fan viewing walkways in the Cup garages as well as interactive fan engagement areas and more. The new attraction will launch over the track’s first NASCAR playoff weekend on September 21-22. To learn more or get tickets, visit richmondracewayreimagined.com.
Tickets for the Toyota Spring Race Weekend and Fall Playoff Race Weekend, presented by Who’s Your Driver, are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.