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Local Media Take Swings at Media Center Demolition Day to Make Way for New Media Center at Richmond Raceway

Richmond Raceway invited local media to come swing a sledgehammer as part of Media Center Demolition Day for Richmond Raceway Reimagined (Reimagined), the track’s $30 million infield redevelopment project. While local media started the destruction, the full demolition of the old Media Center was completed last week. Construction of the new state of the art Media Center has now commenced with the new home for media set to open for Richmond’s inaugural Fall Playoff Race Weekend, presented by Who’s Your Driver, on September 21-22.

Richmond handed out Reimagined branded sledgehammers to local media to take swings in the deadline room and lobby of the existing Media Center. Randy Hallman, long-time motorsports columnist for the Richmond Times-Dispatch and RacingVirginia.com, represented media with the first swing at the dated track mural with Richmond oval branding outside the deadline room.

“It was memorable to share a fun day with the dedicated local media in the greater Richmond region and make way for the new Media Center in the DC Solar FanGrounds,” said Richmond President Dennis Bickmeier. “We appreciate the coverage and support our local media provides in Richmond, so it was great to welcome them for Media Center Demolition Day to start the official demolition together. As the infield gets modernized, I look forward to our Communications team welcoming back local and national media in a new state of the art Media Center for the inaugural Fall Playoff Race Weekend on September 21-22.”

The new Media Center is approximately 16,000 square feet, including a 3,600 sq. ft. hospitality space with a 700 sq. ft. patio. The old Media Center was approximately 6,300 sq. ft. The new Media Center’s increased size will allow for individual work rooms for deadline media, photographers, and PR representatives totaling 200 work stations.

The Media Center will have four interview rooms including one for video production as well as one green room for VIPs and guests. There will be track offices, storage space, restrooms, and two conference rooms along with 57 televisions. Media will also have a 1,000 sq. ft. lounge with food prepared by Americrown in a 1,300 sq. ft. kitchen.

Reimagined is a $30 million infield redevelopment project bringing new attractions and state of the art fan-based attractions to the DC Solar FanGrounds, allowing race fans to get closer than ever to NASCAR’s best with new Monster Energy NASCAR Cup Series garages and a fan viewing walkway providing full immersion into the sport.

Additional new attractions include multiple entertainment and social engagement areas, an expanded variety of concessions, and an all-new Gatorade Victory Lane, which will provide fans the opportunity to be a part of the post-race celebrations, along with activities before the race, with driver appearances, and other interactive programming.

The 80-person Victory Lane Club will be flanked by two new garage suites with a view into the Monster Energy Series garages. Reimagined will also provide partners with new fan engagement opportunities and innovative signage that is unprecedented in the market.

The modernized infield debuts over Richmond’s inaugural Fall Playoff Race Weekend on September 21-22. Fans can purchase tickets to be in the new infield and become a part of history. One-day ($70) and two-day ($125) tickets are available for purchase online at richmondraceway.com, by calling 866-455-7223 or visiting the Richmond Ticket Office.

Media can learn more about Reimagined at richmondracewayreimagined.com.

Richmond Raceway 2018 NASCAR Season

NASCAR returns for Richmond’s inaugural Fall Playoff Race Weekend, presented by Who’s Your Driver, with the Go Bowling 250 NASCAR Xfinity Series Playoff race, U.S. Department of Veterans Affairs Pole Qualifying, and Federated Auto Parts 400 Monster Energy NASCAR Cup Series Playoff race on Sept. 21-22. The track will also make history with the grand opening of the DC Solar FanGrounds as part of Richmond Raceway Reimagined (Reimagined), a $30 million infield redevelopment project. To learn more about Reimagined, visit richmondracewayreimagined.com.

The Pro All Stars Series (PASS) will run the inaugural PASS Commonwealth Classic on Saturday, April 20 at Richmond. The race will be the penultimate race of the PASS National Championship Series. PASS Super Late Models will headline the day with feature events for Tour-Type Modifieds, Late Model Stocks, Limited Late Models, and Street Stocks. To learn more, visit richmondraceway.com or proallstarsseries.com.

Tickets for the Fall Playoff Race Weekend, presented by Who’s Your Driver, and PASS Commonwealth Classic are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.

Stay connected to Richmond Raceway on Facebook, Instagram, Twitter, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.

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It just doesn’t get any better than Richmond Raceway. It’s the ultimate in short-track racing, and doesn’t get any more exciting than that. This is where my first victory came. Richmond is always going to be special for me.”

Tony Stewart
3-Time Cup Champion & Co-Owner of Stewart-Haas Racing