Richmond Raceway is hosting a new video series entitled “This is Richmond” highlighting RVA culture and how motorsports thrives throughout the region. The content is produced in partnership with Richmond’s creative agency, Looking 4 Larry (L4L). The videos will be shared online every Wednesday leading up to the Toyota Spring Race Weekend at Richmond “under the lights” on April 20-21.
“This is Richmond” will visit some of the familiar places that make up the Richmond area. Fans will be able to get inside information from places like The National, High Point Barber Shop, Amy Black Tattoos, Hardywood Brewery, RVA Beard League, Fancy Biscuit, and Shyndigz. Each video will showcase why these places are uniquely Richmond, and how it ties back to NASCAR racing at the track.
The series is hosted by Nicole Natchus, a Virginia native who is passionate about NASCAR racing at her hometrack in Richmond. Natchus will be the fan’s voice on the inside of the track, talking to drivers and delivering exclusive, behind-the-scenes content. Natchus’s official title of Racing Nicole 46, which represents the track’s roots with the ‘46’ dating back to the track being established in 1946. Fans can connect with Natchus on social media by following @RacingNicole46 on Twitter and Facebook. The first video in the “This is Richmond” series was on Natchus. It can be viewed on YouTube.
Watch "This is Richmond" below and understand how the city of Richmond and NASCAR go hand-in-hand.