In 2017, Miss Chaos was introduced as the official brand ambassador and one of the newest traditions at Richmond Raceway. Miss Chaos serves as the host of several at-track events over the course of race weekends, and is involved in a variety of promotional activities leading up to Richmond Raceway’s major motorsports events.


Jaimie Lynn Bernhardt was voted as the inaugural Miss Chaos prior to the Who’s Your Driver Fall Race Weekend. Bernhardt is a professional fitness athlete with PRO SUPPS, and also works as a ranch hand in the hill country outside of San Antonio, TX. Bernhardt won a national, online voting contest, promoted by and the Looking 4 Larry Agency of New York, NY. Bernhardt will return to Richmond for the 2018 season as an event host and brand ambassador.


Miss Chaos 2018 will be announced on January 1, 2018 on Richmond Raceway’s digital platforms and will make her debut at the Spring Race Weekend on April 20-21 for the NASCAR XFINITY Series’ ToyotaCare 250 and the Monster Energy NASCAR Cup Series race, the TOYOTA OWNERS 400.

Miss Chaos