Topgolf Entertainment Group Named the Official Watch Party Location for Richmond Raceway

Richmond Raceway and Topgolf Entertainment Group, a global sports and entertainment community, have partnered to bring fans of America’s Premier Short Track new benefits. Topgolf will be the presenting sponsor for the RICHMOND NATION Season Ticket program as well as the Ultimate Fan Access Sweepstakes. Additionally, Topgolf Richmond will be the Official Watch Party Location for Richmond Raceway throughout the NASCAR season. The official name will be RICHMOND NATION presented by Topgolf and the Ultimate Fan Access Sweepstakes presented by Topgolf.

“Richmond Raceway and Topgolf Entertainment Group are each in the business of providing unique and thrilling experiences that create lasting memories,” said Richmond President Dennis Bickmeier. “By supporting our RICHMOND NATION Season Ticket program, Topgolf is showing their commitment to our dedicated race fans. We look forward to the grand opening of the first Topgolf in Richmond later this year as the Official Watch Party Location for America’s Premier Short Track.”

RICHMOND NATION Season Ticket Holders are fans who have Monster Energy NASCAR Cup Series tickets to both the April and September race weekends. RICHMOND NATION presented by Topgolf will receive special pricing on tickets, along with exclusive season ticket holder benefits. Upgrading is free for fans, and includes these RICHMOND NATION perks:

  • Priority access to move or add seats before tickets go on sale to non-2019 ticket holders
  • Preferred parking pass for both Cup Series events
  • Special discounts on FanGrounds passes
  • No fees for shipping and processing
  • Invitations to driver appearances and events throughout the race season
  • Commemorative season hero card
  • Official RICHMOND NATION Membership card
  • Exclusive gift for account holder (one gift per account)
  • Special pricing for Racing Electronics scanners and FanVision controller rentals
  • Presales for Virginia Credit Union LIVE! at Richmond Raceway concerts

Renewals for the 2020 NASCAR season are now open. To become a RICHMOND NATION member, visit or call 866-455-7223.

“Creating meaningful connections in the communities we serve is a priority for Topgolf, and just one of the reasons why we are proud to partner with the Richmond Raceway as we prepare to open Topgolf Richmond,” said Topgolf Entertainment Group CEO Dolf Berle. “We know our guests will enjoy our unmatched Topgolf experience as they’ll not only be able to watch the races at our venue as the Official Watch Party location, but can also enjoy our unique blend of technology and entertainment.”  

The Ultimate Fan Access Sweepstakes presented by Topgolf is a once-in-a-lifetime experience for a NASCAR fan to win an exclusive prize pack that includes: tickets to the NASCAR Playoff Race Weekend in September, a NASCAR Monster Energy Series Garage pass, pace car ride, access to the Pre-Race Ceremonies presented by and Gatorade Victory Lane, hotel accommodations, and a $100 Visa gift card. Fans can enter to win at

As the Official Watch Party Location, Topgolf Richmond will provide a unique space for fans to enjoy NASCAR races throughout the season. With ample space and food options, Topgolf is the perfect spot for fans to kick back and cheer on their favorite driver in between games on the innovative driving range. The first Watch Party will be the Monster Energy NASCAR Cup Series Playoff race at Martinsville Speedway on October 27. The 2020 NASCAR season will kick off with the DAYTONA 500 at Daytona International Speedway on February 16, 2020.

Topgolf’s special blend of technology and entertainment is designed to connect and build communities through meaningful experiences. At Topgolf venues, guests are invited to experience point-scoring games using microchipped balls that instantly show performance data (including accuracy and distance) on a TV screen in the bay, while also enjoying a chef-driven menu, top-shelf drinks, big screen TVs, flexible private event spaces and music. Golfers and non-golfers alive can enjoy year-round programming including events for kids and families, social leagues, golf tournaments, lessons and other fun activities.

The new Topgolf Richmond location is scheduled to open this fall. To learn more about the new Richmond venue and future events, visit,, or follow @Topgolf on Twitter and Instagram. For more information on Topgolf Entertainment Group, visit

For more information on RICHMOND NATION presented by Topgolf and to purchase tickets for the NASCAR Playoff Race Weekend presented by Who’s Your Driver on Sept. 20-21, visit

Richmond Raceway 2019 NASCAR Season

NASCAR returns “under the lights” to Richmond for the NASCAR Playoff Race Weekend presented by Who’s Your Driver. America’s Premier Short Track will start the NASCAR Xfinity Series Playoffs with the Go Bowling 250 playoff race and host the second race of the Monster Energy Series Playoffs with the Federated Auto Parts 400 playoff race on Sept. 20-21.

Tickets for the NASCAR Playoff Race Weekend are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at

Stay connected to Richmond Raceway on Facebook, Twitter, Instagram, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.