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Richmond Raceway & Toyota Partner on Presenting Sponsorship of NASCAR Playoff Weekend as Salute to American Heroes Presented by Toyota


Richmond Raceway and Toyota announce a partnership on the presenting rights to the NASCAR Playoff Weekend on Sept. 10-11. As the sport comes together on the 20th anniversary of 9/11, NASCAR, Richmond Raceway and Toyota will honor and remember the victims and heroes of that fateful day. The official name of the NASCAR Playoff Weekend at Richmond will be a Salute to American Heroes presented by Toyota.

“With the Salute to American Heroes presented by Toyota, we will honor and remember the first responders and victims of 9/11 throughout our NASCAR Playoff Weekend at Richmond Raceway,” said Richmond President Dennis Bickmeier. “As NASCAR unites on the 20th anniversary of 9/11, we are grateful to our partners at Toyota for joining us in this moment to recognize the true heroes from that day.”

“We‘ve always been proud of our longstanding relationship with Richmond Raceway, but the chance to come together on this somber weekend to honor the heroes and the victims of 9/11 is one that all of us hold in special regard,” said Paul Doleshal, group manager of motorsports and assets, Toyota Motor North America. “We intend to work alongside our regional dealers to ensure that everyone attending and watching the Salute to American Heroes presented by Toyota weekend has the opportunity to remember those lost that fateful day and those heroes who answered the call to help in the days, months and years that followed.”

The Salute to American Heroes presented by Toyota, part of Richmond Raceway‘s 75th anniversary season, includes a doubleheader on Saturday, Sept. 11 featuring the Federated Auto Parts 400 Salute to First Responders NASCAR Cup Series Playoff race at 7:30 p.m. and the Go Bowling 250 NASCAR Xfinity Series race at 2:30 p.m. as well as the Virginia is for Racing Lovers 150 NASCAR Whelen Modified Tour race on Friday, Sept. 10 at 7:00 p.m. Richmond Raceway also announced recently that it will open its grandstands and FanGrounds to full capacity with no restrictions for the Salute to American Heroes presented by Toyota on Sept. 10-11.

To download the logo for the Salute to American Heroes presented by Toyota logo, click here.

Throughout the Salute to American Heroes presented by Toyota, Richmond Raceway and Toyota will recognize and thank first responders throughout the country who risk their lives to serve and protect others. There will be also be special moments to honor American heroes and remembrances of victims leading up to and during race weekend.

Fans can purchase a single ticket for Saturday, Sept. 11‘s doubleheader with the Federated Auto Parts 400 Salute to First Responders Cup Series Playoff race and the Go Bowling 250 Xfinity Series race. Tickets are also available for the Virginia is for Racing Lovers 150, the first Whelen Modified Tour race at Richmond since 2002. NASCAR tickets can be purchased via phone at 866-455-7223 or online at

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The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation‘s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Seriesu2122, NASCAR Xfinity Seriesu2122, and NASCAR Camping World Truck Seriesu2122), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Associationu2122 (IMSAu00ae) governs the IMSA WeatherTech SportsCar Championshipu2122, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR‘).

About Richmond Raceway

Richmond Raceway is America‘s Premier Short Track annually hosting two NASCAR race weekends, featuring the NASCAR Cup Series and either the NASCAR Xfinity Series or NASCAR Camping World Truck Series, on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region‘s only covered amphitheater. For more information, visit,, or

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly 2.4 million in the U.S.) in 2019.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society‘s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit