Fastest growing family-owned restaurant chain becomes entitlement partner for marquee event
RICHMOND, Va. (June 11, 2023) – Today, Richmond Raceway announced Cook Out, one of the fastest growing family-owned restaurant chains in the nation, will be the entitlement partner for the NASCAR Cup Series Race on Sunday, July 30th.
“Nothing encapsulates summer fun quite like Cook Out,” said Richmond Raceway President Lori Collier Waran. “For over 32 years, Cook Out has been synonymous with serving quality food across the south, and we’re excited to bring them on for our summer NASCAR weekend.”
Since opening its doors for the first time in Greensboro, N.C. in 1989, Cook Out has been known for its fresh burgers, barbecue, hot dogs, shakes and Coca-Cola as part of the “best combos in town.” The restaurant chain has since grown to 323 locations across 10 states, Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
Cook Out continues to increase its presence throughout NASCAR as the brand will be the returning entitlement sponsor and Official Quick Service Restaurant at Darlington Raceway for the Cook Out Southern 500 in the fall. It is also a proud sponsor of the NASCAR Youth Series.
“We are thrilled to expand our presence in NASCAR with the Cook Out 400,” said Jeremy Reaves, CEO of Cook Out. “We’ve had the privilege of partnering with NASCAR for several years, and we’re looking forward to expanding that partnership into Richmond later this month.”
The Cook Out 400 Weekend features two great days of racing Saturday, July 29 and Sunday, July 30. The action begins at 7:30 p.m. Saturday with the NASCAR CRAFTSMAN Truck Series’ Worldwide Express 250. Then at 3 p.m. Sunday, the NASCAR Cup Series returns for the Cook Out 400 as drivers compete for a spot in the 2023 NASCAR Cup Series playoffs.
To learn more about Cook Out and find the nearest location, visit cookout.com.
About Richmond Raceway
Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the NASCAR Cup Series and either the NASCAR Xfinity Series or NASCAR Camping World Truck Series, on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater.
About Cook Out
It has been 32 years and counting since Morris Reaves first spoke, “Welcome to Cook Out! May I take your order, please?” Cook Out is still owned and operated by Morris and his son, Jeremy, while headquartered in Thomasville, N.C.
The Reaves family takes great pride in serving fresh chargrilled hamburgers, hot dogs, chicken and more premium quality food day-in and day-out. Operating 323 restaurants in 10 states throughout the southeast, all of our meat is ground and pattied every single day, loaded on a truck every single day, delivered to each individual store location, every single day and cooked fresh every single day. This is where the motto was born, “Always Fresh, Never Frozen.” In addition, Cook Out serves 43 fresh varieties of milkshakes, including watermelon during the hot summer months of July and August. Cook Out has been proudly serving great, fresh food to race fans with Coca-Cola beverages since day one and is also a proud sponsor of the NASCAR Youth Series.
For more information on Cook Out, visit cookout.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.