Richmond International Raceway Launches RIRUPDATES Texting Service for Fans

Texting Service, Mobile Site to Keep Fans Informed on Race Weekend

In a continuing effort to keep fans informed on race weekend at America’s Premier Short Track, Richmond International Raceway is launching RIRUPDATES, a new informative texting service, during the upcoming Post-9/11 GI Bill NASCAR Weekend at Richmond.

Combined with the new mobile version of the track’s web site, the texting service and mobile website will keep fans up to date with important race weekend information on the way to, or at, the track.

“We’re constantly listening to what our guests want,” said track president Doug Fritz. “Fans want up-to-the-minute information, and this texting service, along with our mobile website, gives us another method to effectively communicate with our fans on race weekend.”

By simply texting “RIRUPDATES” to 69050, fans at Richmond International Raceway can choose to receive informative race weekend updates via SMS text messages right on their phone. After texting ”RIRUPDATES” to 69050, fans will receive a standard reply message confirming they are signed up for the service. Standard text message fees from your service provider apply.

The mobile version of Richmond International Raceway’s website is another fan enhancement aimed at keeping fans informed and ensuring a great guest experience. The mobile website features important information available before, during and after race weekends, including ticket information, gate policies, race day activities, driver appearances, news and more.

The mobile website is accessible from all smart phones and is ready for Richmond International Raceway’s September 10-11 Post-9/11 GI Bill NASCAR Race Weekend at Richmond.

The Post-9/11 GI Bill NASCAR Weekend at Richmond is headlined by the Air Guard 400 NASCAR Sprint Cup Series race on Saturday night, September 11. Saturday’s Air Guard 400 is “One Last Race to Make the Chase.” Once the checkered flag drops, the field will be set for the 2010 Chase for the NASCAR Sprint Cup. Only the top 12 drivers in the point standings will be eligible to win the series championship, making this one of the most important stops on the schedule. Tickets, starting at $40, include the Night Ranger Coca-Cola Pre-Race Concert and are on-sale and available now by calling 866-455-7223 or clicking here. A limited number of $40 seats remain.

Tickets are also available for the Friday, September 10, Virginia 529 College Savings 250 NASCAR Nationwide Series race “under the lights.” Friday’s ticket includes Fas Mart Pole Qualifying and practice for the Sprint Cup Series and WRIC-TV8 Pole Qualifying and practice for the Nationwide Series. Friday’s tickets are $40 (reserved) and $30 (general admission) in advance. Children 12 and under are admitted free with a ticketed adult on Friday only. All tickets are available by calling 866-455-RACE (7223) or clicking here.
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Richmond Raceway
600 E Laburnum Ave
Richmond, VA 23222
(866)455-RACE (7223)

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