Rusty Wallace Unveils New Richmond Wall Badge at Richmond International Raceway

Return of Red Racing Stripes & New Wall Badge Part of New Look at Richmond

Richmond Wall Badge

NASCAR Hall of Famer Rusty Wallace helped Richmond track president unveil the new Richmond wall badge.



With help from NASCAR Hall of Famer Rusty Wallace, Richmond International Raceway (Richmond) unveiled the new Richmond wall badge along the frontstretch. The new wall badge showcases a bold Richmond instead of the former Richmond International Raceway. The wall badge is part of a new look and feel for America’s Premier Short Track, which started with the return of red racing stripes on the track walls for the first time since 1988.


The new Richmond on the frontstretch sits right at the Start/Finish line as well as on the backstretch. This allows both drivers and fans to catch a glimpse from all angles of the track. The bold new look will be on full display for fans when they arrive for the Toyota spring race weekend on April 28, 29 & 30.


“The new Richmond wall badge is a bold new look and pairs nicely with the return of the red racing stripes on the track walls,” said Richmond President Dennis Bickmeier. “I know fans are looking forward to the return of the red stripes, and now the new wall badge unifies the fresh, classic look. It was great to unveil the new Richmond wall badge with one of the greatest drivers in Richmond history in NASCAR Hall of Famer Rusty Wallace. I know this track holds a special place in his career.”


Wallace, who is a six-time winner at Richmond, visited the track today to help usher in a new era. The Hall of Famer, who has regularly proclaimed Richmond as his favorite track, even helped design a track patterned after The Action Track. Throughout the day, Rusty toured the region sharing his passion for racing at Richmond with fans and media concluding with the unveiling of the new Richmond wall badge.


“Richmond is hands-down my favorite track,” said Wallace. “I won six times in Richmond and have some great memories here. I cannot wait to see the cars on this hot, slick race track next Sunday afternoon.”


NASCAR racing returns to the Capital of the Commonwealth on April 28, 29 and 30. The action starts with Practice and Qualifying Day on April 28, followed by the ToyotaCare 250 NASCAR XFINITY Series Dash4Cash race on Saturday, April 29 at 1 p.m. Kids 12 and younger are free in general admission seating areas for all NASCAR XFINITY Series races. Richmond’s spring weekend concludes with the fan-friendly Track Takeover driven by AAA from 10 a.m. to noon followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race at 2 p.m. on Sunday, April 30.


Richmond’s fall race weekend, presented by Who’s Your Driver, will crown the inaugural Monster Energy NASCAR Cup Series regular season champion over Fan Appreciation Weekend on September 8-9. Witness history in the Federated Auto Parts 400 Monster Energy NASCAR Cup Series race on Saturday, September 9 as a regular season champion will be crowned. On Friday, September 8, the rising stars of tomorrow will compete in the Virginia529 College Savings 250 NASCAR XFINITY Series race.


Tickets are on sale now. Visit or call 866-455-7223 to purchase.

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