Richmond Raceway’s Fan Advisory Board Starts its Eighth Year as Track Continues to Listen to Loyal Fans
The Fan Advisory Board (FAB) at Richmond Raceway has an established history at the track. In its eighth year, this select group of loyal fans continue to provide feedback and ideas to senior leadership to aid the growth and development of the track, and support its ability to exceed expectations by delivering the ultimate fan experience. As the track continues to listen to voices of loyal fans, Richmond is launching the inaugural Youth Fan Advisory Board (YFAB) for the 2018 season.
“At Richmond Raceway, we are always listening to our fans as we strive to improve our at track experience,” said Richmond President Dennis Bickmeier. “The dedicated members of the Fan Advisory Board help us accomplish our goal of putting the fans first and hearing what they have to say. During our meetings, members share potential issues and ideas to enhance the iconic Richmond racing experience. We value and appreciate their passion for the track.”
The FAB has been a staple over the past eight years in improving the fan experience at Richmond. Throughout its history, the FAB has opened lines of communication between fans and Richmond leadership to directly impact the experience at Richmond. It also provides a forum to gather fan opinions on ideas the track has as well as consider ideas from board members.
FAB members participate in monthly conference calls and annual meetings in order to make America’s Premier Short Track better. To keep the board working, membership is limited to 24 members. Members serve a rotational term of four consecutive NASCAR race weekends at Richmond. Once their term is complete, members rotate off the board and are replaced by new members. Fans can apply online to become a part of the Fan Advisory Board when availability is open at richmondraceway.com/fanadvisoryboard.
Youth Fan Advisory Board
In an effort to improve the experience for some of NASCAR’s younger fans, Richmond has formed the inaugural YFAB at Richmond for 2018. This select group of youth have the chance to speak directly with Richmond senior leadership giving them the opportunity to change the landscape of the track for the better.
“It’s important that all fans have a memorable experience during race weekend, and the Youth Fan Advisory Board gives us the opportunity to hear from some of our younger fans,” said Mike Waddell, Richmond Vice President of Marketing & Communication. “The future of Richmond Raceway and the entire sport of NASCAR depends on youth who are passionate about racing. We know this board will provide us with insight into what youth fans are looking for as part of their race weekend experience.”
The board also gives the track a sounding board to hear what moves youth’s interest in motorsports at Richmond. The goal of the YFAB is to help grow the presence of youth at Richmond and provide them a one-of-a-kind race experience.
For more information on Richmond’s FAB and YFAB, visit richmondraceway.com/fanadvisoryboard.
Richmond Raceway 2018 NASCAR Season
The Toyota Spring Race Weekend at Richmond Raceway returns “under the lights” in 2018, and a week earlier in the NASCAR schedule on April 20-21, 2018. The action starts with the ToyotaCare 250 NASCAR XFINITY Series Dash4Cash race on Friday, April 20 at 7:00 p.m. Kids 12 and younger are free in general admission seating areas for all NASCAR XFINITY Series races. Richmond’s spring weekend continues with the fan-friendly Track Takeover driven by AAA, followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race starting at dusk and ending “under the lights” at 6:30 p.m. on Saturday, April 21.
Richmond’s Fall Race Weekend, presented by Who’s Your Driver, will make history with the grand opening of the Richmond Raceway Reimagined modernized infield along with hosting its first Monster Energy NASCAR Cup Series and NASCAR XFINITY Series Playoff race weekend on September 21-22, 2018. The action begins on Friday, September 21 at 7:30 p.m. with the first race of the NASCAR XFINITY Series Playoffs. On Saturday, September 22, Richmond hosts the only Monster Energy Series playoff race “under the lights” with the Federated Auto Parts 400 at 7:30 p.m.
Richmond Raceway Reimagined will feature a variety of enhanced fan experiences and amenities, allowing race fans to get closer than ever to NASCAR’s best with new Monster Energy Series garages and a fan viewing walkway providing full immersion into the sport. Additional new attractions include multiple entertainment and social engagement areas, an expanded variety of concessions, and an all-new Gatorade Victory Lane, which will provide fans the opportunity to be a part of the post-race celebrations, along with activities before the race, with driver appearances, and other interactive programming. An 80-person club experience with roof access will overlook Gatorade Victory Lane, which will be flanked by two new garage suites with a view into the Monster Energy NASCAR Cup Series garages.
Fans can purchase tickets to be in the new infield and become a part of history by visiting the Richmond Ticket Office, calling 866-455-7223, or going to richmondraceway.com. To learn more about Richmond Raceway Reimagined, visit richmondracewayreimagined.com.
Regular season tickets for the Toyota Spring Race Weekend and Fall Playoff Race Weekend, presented by Who’s Your Driver, are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.
Fans interested in attending both NASCAR weekends at Richmond can upgrade to become a RICHMOND NATION Season Ticket Holder. 2018 membership benefits include invitations to members-only monthly events, a season parking pass, membership card, and the best ticket values for racing at Richmond Raceway. For more information, visit richmondraceway.com/richmondnation.
For a complete listing of events at the Richmond Raceway Complex, go to richmondracewaycomplex.com. Stay connected to Richmond Raceway on Facebook, Instagram, Twitter, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.
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3-Time Cup Champion & Co-Owner of Stewart-Haas Racing