Richmond Raceway & Steakhouse Elite Partner on Naming Rights for Front Porch Hospitality
Richmond Raceway has partnered with Steakhouse Elite on a multi-year partnership to feature its premium Kobe-crafted and Angus beef products at Americrown concessions at America’s Premier Short Track. Steakhouse Elite will also hold the naming rights for Richmond’s exclusive trackside hospitality, Front Porch. The name is now officially Front Porch presented by Steakhouse Elite.
“Front Porch Hospitality has been a popular feature among our fans, and partnering with Steakhouse Elite will further enhance the experience in this area,” said Richmond President Dennis Bickmeier. “At Richmond, we are always looking to bring more value to our fans, and by serving premium Kobe-crafted and Angus beef products from Steakhouse Elite throughout our facility, we are amplifying the race day cuisine.”
Fans will be able to find Steakhouse Elite’s Kobe-crafted and Angus beef products at Americrown concession stands throughout the facility. Additionally, the new partnership between Richmond and Steakhouse Elite is part of a broader relationship between the premium beef supplier and International Speedway Corporation (ISC), the parent company of Richmond. Race fans will have the opportunity to taste Steakhouse Elite products throughout the new motorsports season at additional ISC properties including Daytona International Speedway, Homestead-Miami Speedway, ISM Raceway, Michigan International Speedway, and Talladega Superspeedway.
"We look forward to the opportunity to showcase our brand to motorsports fans at Richmond Raceway,” said Evan Wexler, COO of Steakhouse Elite. "We appreciate the brand loyal fans of NASCAR and believe our new relationship at Richmond will further strengthen the Steakhouse Elite brand throughout the region.”
Front Porch presented by Steakhouse Elite is an affordable option for individuals or small businesses to experience the best of Richmond. The hospitality area offers a unique view of the frontstretch, and is conveniently located behind the Commonwealth Mezzanine grandstand. For $275 per person, fans can enjoy food and beverages, VIP parking, DC Solar FanGrounds passes, and an appearance by a NASCAR celebrity.
Front Porch presented by Steakhouse Elite is available for the TOYOTA OWNERS 400 Monster Energy Series race on Saturday, April 13 and Federated Auto Parts 400 Monster Energy Series Playoff race on Saturday, Sept. 21. To learn more about Front Porch presented by Steakhouse Elite, visit richmondraceway.com/frontporch.
Richmond Raceway 2019 NASCAR Season
The 2019 NASCAR season at Richmond returns “under the lights” for both race weekends hosting the Monster Energy NASCAR Cup Series and NASCAR Xfinity Series (NXS) at America’s Premier Short Track.
Richmond’s NASCAR Playoff Race Weekend will start the NXS Playoffs with the Go Bowling 250 playoff race and host the second race of the Monster Energy Series Playoffs with the Federated Auto Parts 400 playoff race on Sept. 20-21.
Tickets for the Toyota Spring Race Weekend on April 12-13 and Fall Playoff Race Weekend on Sept. 20-21 are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.
The Pro All Stars Series (PASS) will run the inaugural PASS Commonwealth Classic on Saturday, March 30 at Richmond. The PASS Super Late Models will headline the day with feature events for Tour-Type Modifieds, MASS Street Stocks, Mini Stocks, and American-Canadian Tour (ACT) Late Models. To learn more or purchase tickets, visit richmondraceway.com or proallstarsseries.com.
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