Richmond Raceway Reimagined is a $30 million infield redevelopment project by International Speedway Corporation at Richmond Raceway. The new project will bring a variety of enhanced amenities for fans, teams, sponsors and other stakeholders to the iconic Richmond infield.
Richmond Raceway Reimagined will provide the facility a completely redesigned and modernized infield to Richmond. Race fans will be able to get closer than ever to NASCAR’s best with new Monster Energy NASCAR Cup Series garages and a fan viewing walkway providing full immersion into the sport. Fans will also be able to watch race cars complete their runs through inspection stations in the new infield.
In addition to the new garage walkways and inspection viewing areas, other new attractions include expansive Richmond infield social and engagement areas with concessions. Gatorade Victory Lane will now be staged in closer view of the grandstands for fans to have a better experience celebrating with Richmond race winners. The location will provide new fan engagement opportunities for pre-race access, driver appearances, and entertainment programming.
An 80-person club experience with roof access will overlook the new Gatorade Victory Lane as part of the modernized infield. Two new garage suites with a view into the Monster Energy NASCAR Cup Series garages will provide an unprecedented experience in Richmond; similar to modern stadiums and arenas around the world. Media will be hosted in a new Media Center with broadcast booths, a conference room, and hospitality space.
Learn more about Richmond Raceway Reimagined at RichmondRacewayReimagined.com.
FRIDAY INTERACTIVE FAN AREA
Be one of the first fans to step foot into the new modernized infield once the Richmond Raceway Reimagined project is complete. You will have the opportunity to see teams and drivers work on their cars in the new Monster Energy NASCAR Cup Series Garages. The new garages feature a fan walkway that will put you closer to the action than ever before. Relax in one of the many social engagement areas available for fans down in the infield, and watch practice and qualifying on the track.
SATURDAY INTERACTIVE FAN AREA
You can be a part of history when we open the new modernized infield as part of the Richmond Raceway Reimagined project. Watch as the cars roll through inspection and then make their way to the grid for the start of the race. Kick back in the social engagement areas where you can catch a unique view of the race.