Track'N Treat Presented by Mars Wrigley

Halloween Comes to Americas Premier Short Track as Mars Celebrates 20th Season as the Official Chocolate of NASCAR


Richmond Raceway and Mars Wrigley are keeping Halloween alive with a family friendly evening of no tricks, all treats at the drive-thru Track ‘n Treat on Wednesday, Oct. 28. The free Track ‘n Treat event will provide guests a safe and socially distanced track-or-treating experience from the comfort of their vehicles from 4 p.m. to 7 p.m.

Guests will have the opportunity to drive around the iconic ¾-mile D-shaped oval of America‘s Premier Short Track, stopping along the way to pick up their favorite Mars Wrigley candy, including M&M‘S, SNICKERS, TWIX and STARBURST, amongst others. Mars is celebrating its 20th season as the “Official Chocolate of NASCAR” and its iconic brands have become a race day staple for millions of fans.

“This year, we‘ll replace the trick and add the track in Halloween as we welcome our first-ever family friendly Track ‘n Treat event at Richmond Raceway,” said Richmond President Dennis Bickmeier. “Thanks to our valued partners at Mars Wrigley for bringing the best treats of the Halloween season to the greater Richmond region.”

To download the Track ‘N Treat logo, click here.

Space is limited for the event, with guests required to remain in their car in accordance with social distancing guidelines. To be a part of Track ‘n Treat, fans must register in advance online.

To learn more about Track ‘n Treat, visit

Richmond 2021 Season
Richmond Raceway will celebrate its historic 75th anniversary season in 2021 with its two annual NASCAR Cup Series race weekends. Richmond will host its 66th annual spring Cup Series race on Sunday, April 18, 2021. The road to the 2021 Cup Series championship will once again lead through Richmond for the 64th annual fall Cup race on Saturday, Sept. 11, 2021. America‘s Premier Short Track will host the second race in the first round of the Cup Series Playoffs for the fourth consecutive season.

2021 Cup Series tickets are available for purchase today via phone at 866-455-7223 or online at Fans can view the full 2021 NASCAR Cup Series schedule and purchase tickets at

Stay connected to Richmond Raceway on Facebook, Instagram, Twitter, and by downloading the Richmond Raceway mobile app for Apple or Android.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world’s best-loved brands: M&M’su00ae, SNICKERSu00ae, TWIXu00ae, MILKY WAYu00ae, DOVEu00ae, PEDIGREEu00ae, ROYAL CANINu00ae, WHISKASu00ae, IAMSu00ae, EXTRAu00ae, ORBITu00ae, 5u2122, SKITTLESu00ae, UNCLE BEN’Su00ae, MARS DRINKS and COCOAVIAu00ae. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsu2122, BluePearlu00ae, Linnaeus, AniCura, VCAu2122 and Pet Partnersu2122. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day. For more information about Mars, please visit Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation‘s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Seriesu2122, NASCAR Xfinity Seriesu2122, and NASCAR Gander RV & Outdoors Truck Seriesu2122), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Associationu2122 (IMSAu00ae) governs the IMSA WeatherTech SportsCar Championshipu2122, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR‘).

About Richmond Raceway
Richmond Raceway is America‘s Premier Short Track annually two NASCAR Cup Series races and a NASCAR Xfinity Series and NASCAR Gander RV & Outdoors Truck Series race on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex‘s 1,100 plus acre multipurpose facility hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region‘s only covered amphitheater. For more information, visit,, or