Sponsorship Opportunities

Having your company name associated with one of the most popular venues in motorsports will bring you extensive benefits. With a race entitlement or official status sponsorship, you can expect:

  • Exposure to 100,000 potential customers in attendance
  • Your company name in millions of television viewers' homes
  • Hospitality for your employees and guests
  • A personalized suite package for your group
  • Grandstand tickets
  • Premier signage placement
  • Fan Guide and Official Souvenir Program advertisements

Please contact the Corporate Sales Office at sales@richmondraceway.com or 804-228-7611 to discuss your needs.

Naming Rights
Naming Rights provide the opportunity to put your company’s name on a sponsored area of the property or a racing event. Examples include: the “Your Company” Grandstand, “Your Company” Parking Lot, or “Your Company” 400 race. Depending on your objectives, packages can include various elements that fully integrate your brand into the sponsored area or sponsored event, including signage, your company’s logo on event passes, tickets or credentials (if applicable), on-site advertisements and rights to use raceway marks to promote your sponsorship position.

Official Status
With an official status sponsorship, your company has a premier position at Richmond Raceway throughout the racing season. Official status sponsorship includes direct, interactive promotional access to brand-loyal motorsports enthusiasts each year, as well as significant promotional rights associated with Richmond Raceway, including use of our marks and tickets to drive your sales. Additionally, official status sponsorship includes exciting entertainment opportunity for clients, associates and/or customers.

Promotional Partners
Richmond Raceway’s Promotional Partners gain the rights to use sponsored event tickets for consumer in-market promotions. Additionally, Promotional Partners have rights to use trademarked official Richmond Raceway marks for in-market consumer promotions and advertising for the sponsored event.

We look forward to welcoming your company to a growing list of diverse corporate partners, ranging from local businesses to Fortune 500 companies.

Please contact the Corporate Sales Office at sales@richmondraceway.com or 804-228-7611 to discuss your needs.