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Beef Up Your Health 10K Debuts at Richmond Raceway on Aug. 28

Richmond Raceway and Virginia Beef Council (VBC) announce a new running race event, Beef Up Your Health 10K, on Saturday, Aug. 28. The running races will be the official kickoff to the fall NASCAR Race Weekend on Sept. 10-11. Participants will have the option to run in the 10K or 5K, and children ages 14 and under are invited to race in the one-mile Kids Run.

“As the Richmond running community continues to grow, we welcome back our race season with the Beef Up Your Health 10K,” said Richmond President Dennis Bickmeier. “Thanks to our partners with the Virginia Beef Council for helping bring this unique event for runners back to our historic track. The NASCAR Cup Series Playoffs will return in September, but the first championship of the month will be in the Beef Up Your Health 10K at America’s Premier Short Track.”

The Beef Up Your Health 10K will take place on Saturday, Aug. 28 with the 10K beginning at 8:45 a.m., 5K at 9 a.m., and the one-mile Kids Run starting at 8:30 a.m. The race will start and finish on the historic Richmond Start/Finish line, where some of NASCAR’s best drivers have captured the victory. Runners will also get a running race tour of the expansive Richmond Raceway Complex facility, including the track’s popular campgrounds.

To download the Beef Up Your Health 10K logo, click here.

“The Virginia Beef Council is proud to sponsor the Beef Up Your Health 10K at Richmond Raceway. We want to share the positive attributes of beef as part of a healthy, active lifestyle,” states Stephanie Weiss, Executive Director of the Virginia Beef Council. “Beef is a complete protein source and provides the amino acids needed for muscle building and recovery for the athlete and this event is a perfect partnership. It will be a day of family fun for all ages and provide opportunities to learn more about beef’s role in a healthy diet.”

The VBC represents the almost 23,000 cattlemen and women of Virginia and works to connect the consumer with the farmers who produce their beef. The Commonwealth boasts over 18,000 beef cattle farms with about 750,000 head of cattle raised in Virginia. 91% of these cattle are raised on family farms with less than 99 head of cattle. Virginia cattle producers work hard to provide safe, sustainable, and nutritious beef. The Richmond Raceway partnership provides a great avenue for VBC to share the story of beef’s journey from pasture to plate.

The Beef. It’s What’s for Dinner national campaign will have a presence at Richmond Raceway this season. In May, Richmond and the VBC will launch a digital campaign to support National Beef Month. It will highlight the role of beef in a healthy diet through recipes and nutrition content as well as focus on Virginia cattle producers and the story of beef production.

Runners can register for the Beef Up Your Health 10K online at richmondraceway.com/beefupyourhealth. All race participants will receive a Beef Up Your Health 10K t-shirt and medal. The race will be run in partnership with Bishop’s Events with 25 percent of all profits going to Richmond Raceway Cares, a donor advised fund of The NASCAR Foundation.

For fans who may not be able to make it to Richmond, they will be able to participate with a virtual 10K run. Our partner at Bishop’s Events will offer a virtual course option, and participants will receive a medal for completion.

To learn more about the Beef Up Your Health 10K, visit richmondraceway.com/beefupyourhealth. For more information about the VBC, visit vabeef.org.

2021 NASCAR Season

Richmond Raceway will celebrate its 75th anniversary over the Toyota Spring Race Weekend on April 17-18. America’s Premier Short Track will host the ToyotaCare 250 NASCAR Camping World Truck Series on Saturday, April 17 at 1:30 p.m. and Toyota Owners 400 NASCAR Cup Series race on Sunday, April 18 at 3:00 p.m.

The fall NASCAR Playoff Weekend at Richmond will include three races over two days starting with the Virginia is for Racing Lovers 150 NASCAR Whelen Modified Tour race on Friday, Sept. 10. America’s Premier Short Track will host a day-night doubleheader with the Go Bowling 250 NASCAR Xfinity Series race at 2:30 p.m. and a Cup Series Playoff race on Saturday, Sept. 11 at 7:30 p.m. This will be the 30th anniversary of the fall Cup race being held under the lights at Richmond.

NASCAR tickets are available for purchase via phone at 866-455-7223 or online at richmondraceway.com. Fans can view the full 2021 NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series schedules and purchase tickets at nascar.com/tickets.

Stay connected to Richmond Raceway on Facebook, Instagram and Twitter.

About Bishop’s Events

Bishop’s Events was launched in 2011 with the mission of giving back to others. We do this by providing the areas runners high quality races that benefit local and national charity organizations. Each race, we give 25% of the profits back to the specific charity benefactor from the race. Each year, we project to host around 130 charity events around the Virginia and DC areas.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About Richmond Raceway

Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the NASCAR Cup Series and either the NASCAR Xfinity Series or NASCAR Camping World Truck Series, on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex’s 1,100 plus acre multipurpose facility hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater. For more information, visit richmondraceway.com, richmondracewaycomplex.com, or vaculive.com.

About Richmond Raceway Cares

Richmond Raceway Cares fuels the development of children in the greater Richmond region through the support of youth-focused organizations and life enrichment programs within our community. The organization hosts events throughout the year to support its mission, including Richmond Raceway track laps for charity, Turn Left Golf Classic, Checkered Flag 10K, 5K & Kids Fun Run, and more. Richmond Raceway Cares is a donor advised fund of The NASCAR Foundation, a 501(c)3 charitable entity, that donates racing-related items and offers financial support to assist community outreach programs and other nonprofit charities. To learn more, visit richmondraceway.com/richmondracewaycares.

About Virginia Beef Council

The Virginia Beef Council (VBC) was established under the Beef Checkoff Program as part of the 1985 Farm Bill. The VBC administers the Beef Checkoff Program in Virginia, which assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Half of the Checkoff remains in Virginia and half subsidizes national promotional efforts coordinated through the Cattlemen’s Beef Board where all Checkoff collections, state and national, are utilized to build demand for beef and beef products through promotion, education and research.

The Virginia Beef Council is directed by a board of volunteer cattle producers from across the state. The Virginia Beef Council’s mission is to enhance consumer preference for beef to strengthen Virginia families and accomplishes this through traditional and innovative programs that enhance consumer preference and knowledge of beef. It is our goal to represent all Virginia cattlemen and women fairly and responsibly to keep beef demand high so they can continue to labor in the industry they love by raising cattle to feed the world. Learn more at vabeef.org.