Black’s Tire 250 presented by BTS Rewards Will Jumpstart Exciting 80th Anniversary Weekend
RICHMOND, Va. (July 28, 2026) - Richmond Raceway announced today that Black’s Tire Service (BTS), a leading automotive and tire service network with more than 75 locations across the Carolinas, Tennessee and Virginia, will serve as the entitlement partner for the NASCAR CRAFTSMAN Truck Series race on Friday, August 14. The event will officially be named the Black’s Tire 250 presented by BTS Rewards at Richmond Raceway.
The Black’s Tire 250 presented by BTS Rewards is the opening race of Richmond Raceway’s 80th Anniversary NASCAR race weekend, showcasing many of the sport’s top rising stars as they compete on the 3/4-mile D-shaped oval under the Friday night lights. Black’s Tire will also be the primary sponsor on the No. 15 Tricon Garage Toyota with driver Tanner Gray. BTS will be including their winning BTS Partner Rewards Dealers on the decklid of the truck for this special event.
“We’re excited to welcome Black’s Tire Service as the entitlement partner for our NASCAR CRAFTSMAN Truck Series race,” said Richmond Raceway President Lori Waran. “Their support of this event helps elevate an already exciting race weekend, and we’re proud to have them associated with one of the premier events on our schedule. We look forward to showcasing great racing while introducing Black’s Tire to our passionate fans at Richmond Raceway.”
The Black’s Tire 250 presented by BTS Rewards also highlights BTS Tire & Wheel Distributors’ growing network of independent tire dealers and wholesale customers throughout Virginia and the Southeast. The event will bring together BTS Partner Dealers, family-owned tire retailers, and commercial customers to celebrate the partnerships that have helped fuel the company’s growth while reinforcing its commitment to supporting locally owned businesses and delivering industry-leading products and services including a growing network of dealer partners throughout the Richmond market and Central Virginia.
“On behalf of our team at Black’s Tire Service and BTS Tire & Wheel Distributors, we’re honored to partner with NASCAR and Richmond Raceway for this exciting event,” said Rick Benton II, Vice President of Black’s Tire Service. “The Black’s Tire 250 is more than a race sponsorship-it’s an opportunity to celebrate the independent tire dealers, wholesale customers and BTS Partner Dealers who are the backbone of our business. As we continue expanding our wholesale presence throughout Virginia, we’re excited to welcome our dealer partners from across the region to Richmond for a weekend that recognizes the relationships that drive our success.”
NASCAR Weekend presented by Who’s Your Driver returns to Richmond Raceway Aug. 14-15. The stars of the NASCAR Cup Series will take center stage Saturday night, Aug. 15, in the Cook Out 400. Tickets are going fast, so fans are encouraged to purchase them now while supplies last at www.richmondraceway.com.
About Black’s Tire Service
Founded in 1929 as Black’s Service Station by W. Crowell Black in Whiteville, North Carolina, Black’s Tire Service (BTS) is celebrating its 97th anniversary in 2026. Today, Black’s Tire Service remains a local, family-owned and operated tire sales, automotive service, and vehicle repair company with more than 75 locations across North Carolina, South Carolina, Tennessee, and Virginia. In addition to its retail and commercial operations, Black’s Tire Service operates BTS Tire & Wheel Distributors, one of the Southeast’s leading wholesale tire distributors. Through a network of 15 distribution centers, BTS Tire & Wheel Distributors serves thousands of independent tire dealers, automotive service centers, and commercial customers by providing industry-leading tire brands, extensive inventory, training, marketing support, and exceptional customer service to help locally owned businesses grow. Black’s Tire Service also operates a dedicated commercial sales division and Carolina Retreads, its tire-retreading business. Today, the Black’s Tire family includes more than 1,100 team members. To learn more about Black’s Tire Service or find a location, visit www.blackstire.com. Follow Black’s Tire on X (formerly Twitter) and Instagram at @BlacksTire, and on Facebook at @BlacksTire and @BTSTireWheel.
About BTS Rewards
BTS Rewards is a provider of loyalty, incentive, and engagement solutions designed to help retailers drive customer retention, increase sales, and strengthen brand loyalty. Powered by Elite Rewards who has more than 15 years of proven success and deep expertise, Elite Rewards now serves retailers across multiple verticals, including retail, appliance, surface and flooring, home improvement, and financial services. Through its philanthropic arm, Elite Cares, the company has supported more than 50 organizations and helped raise over $1.7 million for community causes. Elite’s innovative programs, advanced technology, and dedicated support teams deliver measurable results for partners of all sizes.
About Richmond Raceway
Richmond Raceway will host its NASCAR weekend on the iconic 3/4-mile D-shaped oval Aug.14-15, 2026. Richmond Raceway was named the 2025 Event of the Year by Richmond Region Tourism and was also named a top 5 NASCAR track by USA Today. Richmond Raceway is a regional leader for events, including sports, live music, and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually, including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater.
For more information, visit richmondraceway.com, richmondracewaycomplex.com, or vaculive.com. Follow Richmond Raceway on social media: Instagram (@richmondraceway), Facebook (@Richmond Raceway), X (@RichmondRaceway), and LinkedIn (Richmond Raceway).
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X, and Facebook.
