RICHMOND, Va. (March 25, 2025) – Richmond Raceway announced today that Who’s Your Driver, the sober and safe driving initiative created by DRIVE SMART Virgina, will return as the presenting partner for this summer’s NASCAR race weekend at Richmond Raceway, Aug. 14-16. It will once again be deemed the NASCAR Weekend at Richmond Raceway presented by Who’s Your Driver.
“We’re thrilled to have Who’s Your Driver return as the presenting partner of our monumental race weekend,” said Richmond Raceway President Lori Collier Waran. “As we look forward to welcoming back Saturday night racing at our historic racetrack, we thank our designated drivers tasked with getting all our fans home safely.”
In addition to DRIVE SMART Virginia, the Who’s Your Driver campaign was created in conjunction with the Department of Motor Vehicles’ Highway Safety Office and Richmond Raceway. The campaign promotes safe and sober driving and encourages drivers to take their role seriously by buckling up, never driving under the influence, and doing everything they can to keep themselves and others protected on the roads. Who’s Your Driver will also be present in various at-track signage at Richmond Raceway.
“NASCAR fans know that planning ahead is the key to success-both on and off the track,” said Kristin Pettway, Executive Director of DRIVE SMART Virginia. “As we gear up for an exciting race weekend at Richmond Raceway, we encourage all fans to celebrate responsibly by designating a sober driver or arranging a safe ride home. Just like their favorite drivers rely on a solid game plan to reach the finish line safely, race fans should do the same. Let’s make smart choices that ensure everyone gets home safely.”
In 2023, 4,400 people were injured and 293 people were killed as the result of alcohol-related traffic crashes in Virginia. The same year, 335 people who weren’t buckled up were killed; that represents 54% of all crash fatalities in vehicles equipped with safety restraints.
“These statistics are a stark reminder of the life-threatening consequences of impaired driving and not wearing a seatbelt,” said DMV Commissioner Gerald Lackey, the Governor’s Highway Safety Representative. “Race car drivers trust their crews to keep them safe; drivers and fans must trust themselves to make responsible choices-designating a sober driver, wearing seatbelts, and avoiding distractions. The true victory is when we all make safe driving choices and reach our destination safely.”
The NASCAR Weekend at Richmond Raceway presented by Who’s Your Driver will fire off with the NASCAR Whelen Modified Tour on Thursday, Aug. 14, followed by the epic finale to the NASCAR CRAFTSMAN Truck Series regular season at 7:30 p.m. ET on Friday, Aug. 15. The action will conclude with the awaited return of Saturday night racing in Richmond as the stars of the NASCAR Cup Series look to secure a playoff berth in the Cook Out 400 at 7:30 p.m. ET on Aug. 16.
Fans can secure their tickets now at www.richmondraceway.com.
About Richmond Raceway
Richmond Raceway will host its NASCAR weekend on the iconic ¾-mile D-shaped oval Aug.14-16, 2025. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater.
For more information, visit richmondraceway.com, richmondracewaycomplex.com, or vaculive.com.
About Who’s Your Driver
The Who’s Your Driver program was created by DRIVE SMART Virginia and is funded by the Virginia DMV Highway Safety Office to address the dangers of impaired drivers and unrestrained occupants. The program encourages race fans to plan ahead and buckle up to get home safely after a day at the racetrack.
Learn more at whosyourdriver.org.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
